Yooba - Swedish Meatballs Or Webbased Marketing Tool?

From time to time people are kind enough to mail me and ask me to write about their startup or interview someone. I just love to get these mails. It makes me feel important and a bit like Darren Rowse and Shoemoney. Many of the mails are the copy/paste standard “Hey interesting site you have. Let me tell you about this great product we are about to launch…”-mails. Never mind that. Even those mails makes me feel important…

However communicator, Jonas Thoursie from Yooba was kind enough to mention that my site was interesting and that he found my interview series “Show Me Your Desktop“, particular interesting. Because he took the time to look at my site, I’ll take the time and space and write about Yooba.

Let’s start out with the official Yooba introduction.

So what do you think Yooba is about?

What I can see from the introduction Yooba is about redefining ads. The “brute” with Mr Clips (or Clipsy) in chains, changes the billboard from a boring commercial to a more interesting one. The same thing goes for the displays later on.

You can’t find any details on Yooba.com or on their blog, but the Yooba Facebook group reveals a bit more.

“Yooba lets you create different kinds of online content for marketing purposes. It can be anything from a simple ad to a full scale interactive campaign. Yooba provides a browser based flash/flex application that possesses everything you need to design and create your content. You don’t need any programming or artistic skills. If you just have a creative idea, you can have it published in no time.

The publishing is a simple procedure. You can put your creation anywhere you want. Yooba takes care of the hosting. Since Yooba is a completely web based service, you can work from any computer you want, and you can create and save projects and publish them later.

Finally we come to the evaluation part. Maybe the most important one in a marketing manner. Yooba provides a backend system that gives you feedback on your published content in form of information and statistics.”

I think this means, I can take my boring ads and make them flashy and hip without any programming skills. Sounds interesting. Now I just need to be creative.

If you are interested in joining the Yooba Beta, you can sign up on the Yooba page.

So is Yooba anything for you? Is this a new service or do you know other companies that offer the same?